Latak Chatak approached us with a clear vision: to build a bold, expressive fashion store that resonates with a Gen Z audience, without stretching their wallet. Their streetwear brand focuses on graphic tees, pop culture drops, and anime-inspired pieces—each designed to reflect individuality. We developed a clean, responsive WooCommerce store that delivers a smooth shopping experience across devices. The goal was to keep the platform minimal but expressive—letting the products and graphics take center stage. From category structuring to product filters and checkout flow, we ensured the site was intuitive, fast, and easy to navigate. Product pages highlight key details like GSM, fabric type, and inspiration behind the design, paired with lifestyle imagery that captures the brand’s vibe. We also set up custom tagging for collections, like “Anime Tees” and “Art Series,” to support easy discoverability and campaign-driven navigation. For a brand selling under ₹1,000, performance and trust were key. We implemented secure payments, WhatsApp support triggers, and a clean returns policy page. Latak Chatak now stands out as a vibrant, budget-friendly fashion label, with an online store that captures its youthful energy and scales effortlessly with each new drop.